Macklemore x Ryan Lewis-Wings

Today we were discussing Marxism in popular media and this song came up. I don't believe it is intentionally Marxist, but a critical point of Marxist theory is that "the man" and capitalism is bad; and that it should be leveled. Macklemore places an emphasis on how consumerism negatively impacts the lives of Americans in today's society and questions if spending money to be the "cool kid" even matters in the long run.
What I want to know is why Nike is heavily promoting themselves in this video...it seems like Macklemore is dissing them the whole time...I guess he is just proving his point about how ridiculous consumerism can be sometimes haha